Built by Alphabet®

25 years of brand intelligence experience.

Maloo® is shaped by decades of real-world brand complexity. Built by the same team that has been solving brand governance for 25 years.

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Years of brand experience

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Industry verticals served

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Brands built and managed

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Platform to solve it all

What we bring

Decades of brand complexity, distilled.

Industries we know

  • Tourism and destinations
  • Healthcare and regulated industries
  • Associations and public sector
  • National and international organizations

What we've done repeatedly

  • Created and enforced brand systems
  • Managed multi-stakeholder content workflows
  • Protected brand integrity at scale
  • Navigated brand complexity across channels

What 25 years taught us

  • Brand guidelines fail when they stay static
  • Inconsistency is a systems problem, not a people problem
  • Tools don't understand brands. People do.
  • AI without brand context accelerates erosion

The team behind the platform.

Built by the same people who have been solving brand complexity for 25 years.

Tony Lyons

Tony Lyons

President & Chief Strategy Officer

25+ years

Devon Kunkel

Devon Kunkel

VP, Technology & Innovation

15+ years

"We lived the problem, then created the solution. It's the system brands have always needed."

Tony Lyons

Tony Lyons

Maloo® & Alphabet® Founder

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Your brand, structured.

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See it in action

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